Who am I?

Personal Details

Hilco de Roo
  • Name: Hilco H. de Roo
  • Date of birth: 06 September 1973
  • Nationality: Dutch/ Citizen of The Netherlands
  • Residency: Muiderberg (Amsterdam area)
  • Phone: +31 (0)6-33 222 587
  • Email: h@deroo.biz


Manager in B2B markets. Comfortable in challenger- and high competitive markets. Extensive M&A knowledge and experience. Acquired several businesses. Expert in indirect sales channels. Over 17 years experience in Telecom and ICT.


It is not the large or strong companies that survive, but rather the ones with the innovative strength to adjust quickly to a changing environment.

My Professional Background

Work Experience

2015 Mach - current

Let's grow your business



Co-fouder and manager Jortt BV: www.jortt.nl - a revolutionary new way of accounting.

Founder Merkboer: www.merkboer.com - a Brand selling agency.

Coach and Speaker 'Let's grow your business' - Supporting Entrepreneurs and Managers growing there business.

2013 April - 2015 March

KeepItSafe - j2 Global

Almere - Dublin

General Manager

Daily management, including final responsibility for P&L, Human Resources and Budgeting. The team consists of 12 professionals, of which 10 are working in the office in the Netherlands and 2 in the Ireland office.

M&A responsible for the Netherlands and Belgium. In this period, I have bought 5 online backup companies and integrated them in KeepItSafe. Because of this, the total turnover grew with more than 100% in one year.

Realised a consistent organic growth of sales of backup services.

I have introduced the new innovative services KeepItSafe Disaster Recovery and KeepItSafe Mobile in a quickly changing market and within a new market segment for the organization (B2B midmarket).

I have integrated KeepItSafe Nederland in the J2 group. As a part of this, the accounts receivable process (Oracle) moved to the US main office.

2005 August - 2013 April

Backup-Connect International
(now Keepitsafe)


Entrepreneur and Commercial Director

Started one of the first online backup companies in the Netherlands, expanded to the Netherlands’ biggest business supplier of online backups (multi million $ revenue).

Bought and merged 2 online backup service providers.

Built up an extensive indirect sales channel with more than 1,000 ICT B2B resellers.

Chosen as best backup supplier by professional press for 11 years in a row.

Sold the company (because of success) to KeepItSafe in April 2013 – a trade name by j2 Global (NASDAQ: JCOM).

2001 - 2005



Senior Product Manager Business Voice & Data

Product responsible for Telfort Business.

Introduced Data Products for business mobile (GPRS and 3G).

Designing and developing of new  ground-breaking services for the business market, such as Telfort Business Net and Data Only SIM.

Pivot between Sales, Development, and Operations.

Responsible for the ‘Business’ implementation of CRM system Amdocs.

1999 - 2001

Telfort - BT


(Corporate) sales executive 

Direct sales of Telfort Business. In my second year promoted to Corporate Sales Executive.

Rookie of the Year Award.

Among others Account Manager for Heineken, Hero and NS (Dutch Railways).

1995 - 1999


Huizen - amersfoort

Account Manager   

Direct sales of Ricoh Multifunctionals to MKB.

100% New business – cold canvas.

Because of creative sales, sold a vast amount Multifunctionals in real estate and apothecaries.

My Knowledge Background

Education and Courses





School Profile Description

2015-2016 MBA - IBO / Business School
2003 Post-academic course NLP –  8 day course - De Baak
2001 NIMA B  –  Dutch Institute for Marketing
2000 NIMA A  –  Dutch Institute for Marketing
1998 NIMA Sales –  Dutch Institute for Marketing
'87-'90 Senior Secondary Vocational EducationKweekschool voor de Handel (Business School) - Amsterdam


  • Jeroen van der Weijden

    Director j2 Netherlands

    'Hilco de Roo has given an outstanding contribution to the success of, and the excellent position in which j2 finds itself.'

What I’m best at

Skills & Knowledge


Leadership Ability 90%
Communication Skills93%
Busienss Processes Improvement 79%
Decisiveness 82%
Problem Solving Ability 92%

Software Knowledge

  • Sales Force
  • Oracle
  • Zoho CRM
  • Adobe Dreamweaver
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Fireworks
  • MS Office
  • HTML
  • ASP / .NET (read not write)
  • SQL (read not write)

Language Skills

Mother tongue

volunteering activities

  • Commissioner Sponsor Committee - Hockeyclub MHC Muiderberg
  • Sailing instructor KNZ&RV de Heintjes - Royal Harbor Muiden
  • Columnist - WinMagPro / LinkedIn

Hobbies & Interests

  • Sports


    I do sport 3 times a week. Not as fanatic sorter - but I like to keep my body and mind in shape.

  • Technology


    Always interested in gadgets. Like to follow developments. Main point of interest is the usability, less the technology.

  • Music


    I'm an audiophile. Always searching for a way to improve the quality of sound.


Get in touch

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