Agility wins
Size is no longer protection. A small team that learns, tests and adjusts quickly will overtake a large company. Growth starts with the willingness to work differently tomorrow than today.
Entrepreneur and builder. Always working on what tomorrow will call normal.
Muiderberg · 52°20′N 5°07′EIt is not the large or strong companies that survive, but the ones with the innovative strength to adjust quickly to a changing environment.
I wrote that down years ago. It has only become more true since. Technology moves faster than ever, and those who dare to move beat those who are merely big. I build companies that move, and help entrepreneurs do the same.
Size is no longer protection. A small team that learns, tests and adjusts quickly will overtake a large company. Growth starts with the willingness to work differently tomorrow than today.
AI takes over the routine: bookkeeping, checks, follow-ups. That is not a threat but a liberation. Entrepreneurs get their time back for customers, ideas and decisions.
Administration should never hold you back. Software should be so simple you never think about it, and so smart it largely runs itself. That is why we build jortt.
A company is never finished. You build, you acquire, you integrate, and sometimes you let go, so it can grow further than you could have taken it alone.
| 2026 | Where jortt stands todayUp to 99% of the bookkeeping runs automatically. We connect to banks under our own PSD2 licence, and entrepreneurs talk to their books through their own AI assistant, such as ChatGPT or Claude. Customers rate us 4.8 on Google and jortt is MKB Best Choice 2026. We build everything ourselves, with our own team in the Netherlands, a little smarter every day. |
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| 2015 | Co-founded jorttJortt is accounting software that does the bookkeeping for you instead of with you. You connect your bank, and the Boekhoudbot books every transaction, prepares your VAT return and gets your year-end ready. One straight line from your bank account to your annual accounts, for freelancers and small businesses in the Netherlands. |
| 2013–15 | Five acquisitions at KeepItSafeAs general manager, bought and integrated five companies. Revenue grew by more than 100% in a single year. |
| 2013 | Sold to j2 GlobalBackup-Connect became part of KeepItSafe, a brand of Nasdaq-listed j2 Global. |
| 2005 | Founded Backup-ConnectOne of the first online backup companies in the Netherlands. Grew into the largest business provider, with more than 1,000 resellers. |